Charles & Keith VS Coach VS Kate Spade

I'm not a fashion expert, but recently had an investment in this industry. I was curious on how fast a fashion industry move and how it able to make a woman spend their entire salary on it. Back then, people were crazy about Longchamp. Later, Coach. At the lower price tag range, there are Charles & Keith.

Shopping Experience

Managing of a fashion brand is really important for the life and death of that particular brand. Who wants to pay for thousands if that particular shop design like pasar malam? I realized that recently, the new Coach boutique had adopt the open concept. The way they display their product is totally hazardous! They lay their latest Swagger bags the way like selling iphones? Which is a bad idea, it makes the bag looks cheap. While the shops that give best shopping experience will be Charles & Keith. They sprayed iconic perfume around their shop, with fashion forward cat-walk musics playing. Good lighting effect on the products... etc... It is so tempting for the consumer to make a wrong decision to buy their products. I have to be honest, I bought a C&K bag and I feel deeply regret because the feel of it just isn't same as the time I tested it in the boutique. Most importantly, the staffs! Probably the Coach staffs still thinks that their brand is so prestige that they often neglecting those plain dressing customers like myself. Staff at C&K and Kate Spade are friendlier and helpful.

Products

I just mentioned about C&K's products for its fast dying designs. I may love one design today, but I might hate it tomorrow. Therefore I will always think 3 to 4 times before I want to spend my money on C&K. I had too many regrets, now I'm looking for an opportunity to sell away my C&Ks. Do check out my Carousell. Whereas for the Coach products, it is just too simple and plain. Kate Spade do have some great designs like Stevie. Their product last longer and I never regretted every KS purchases. Furthermore, they have a lot of strange and cute clutches which is very difficult to be counterfeited and worth collecting.

Dying Fashion

Fashion industry moves faster than any other industries known to this days. I really like Cath Kidston 2 years ago, but now I'm sick of it! A Vietnam brand named Cuteshop were once very popular, but now is dying. It seems like only the high end luxury brands would be able to survive? I don't think so! Furla Candy bag and Balenciaga were some example of dying fashion.

Conclusion

Fashion is not my game! LOL... I still love Kate Spade for this time being and I don't know when I'll get sick of it. Let's just see what it will do in future.